• How to start advertising career

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    Hello Everybody. My name is Carlos Bejarano and I'm graduating in May 2013 with an MBA concentrating in Marketing and International Business. I'm looking for an entry level position in advertising. I've completed various academic projects...
  • Your Personal Brand Equity Plan: 3 Steps To Get Started

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    The concept of brand equity is a familiar one to many marketers. My recent article for Marketing News Magazine explores how the concept applies to personal brands, and includes three easy steps to start building your own brand equity. I look forward to...
  • LinkedIn Endorsements - What's The Fuss?

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    If you've logged into LinkedIn in the past few months, you've no doubt noticed that you can now get / give endorsements on your Skills and Expertise. For some tips on making the most out of this new feature, you might enjoy my blog post, "...
  • Where Do You Want To Go?

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    Do you aspire to me a CMO someday? Start your own business? Teach? Write? Speak? Work overseas? Switch industries? Whatever your career aspirations, I can guarantee you one thing: You will increase your odds of achieving them exponentially if you create...
  • Quitting With Class

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    I have quit jobs that I loved, and jobs that I've loathed, and believe it or not, neither was easy. The first time I quit a job - or RESIGNED as my boss corrected me - I burst into tears, kid you not. I loved that job and the people I worked with...
  • LinkedIn Breach - Protect Your Personal Brand

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    As you may have heard, LinkedIn reported it suffered a security breach in which approximately six million users' passwords were stolen. They are notifying all affected users with an email that includes instructions about how to reset your password...
  • Your Two-Minute Pitch

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    Whether you're in full job search mode or just trying to climb the ladder, you need a positioning statement or "personal pitch" that describes who you are, what you do and why you're special. Where will you use it? Everywhere! ...
  • When Choosing A Job, Does Culture Still Matter?

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    We all know the job market is soft right now. College grads are struggling to find their first job because they have little real world experience, yet senior marketers are often told their over-qualified. It isn't easy for anybody right now, and sometimes...
  • 5 LinkedIn Updates To Make Today

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    In case you missed my March column for AMA Career Update, here is a repost. My April column focuses on Twitter - you can subscribe to receive this timely eNewsletter monthly online . ------------------------------------------------------ You can...
  • International Business Travel: Do the Costs Outweigh the Benefits?

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    I just got back from a three-country European business trip working on country-specific targeting and marketing strategies for a beverage client, so the topic of international business travel is certainly fresh in my mind. Here are some statistics from...
  • Employers Want Your Facebook Password: Just Say No

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    Employers are investigating machines. They currently can run a criminal check on employees and job candidates. They can pull your driving records. They can Google you. They can require you to submit to drug testing. They can run a credit check to determine...
  • Tips on Working with Recruiters

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    I'm researching my next next column for AMA Career Update and gathering tips on working with recruiters. My pal Nicki Perchik, President of the NLP Group, encourages candidates to ask themselves these questions before sending an email to a recruiter...
  • More Career Resources on MarketingPower.com

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    The AMA website is undergoing a slow but steady stream of enhancements yet it can be difficult at times to quickly to find what you're looking - there is so much great information to discover if you just know where to look! With that in mind, here's...
  • Plans to Grow Relationships Within Your Network- Strategy or Random

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    Since networking is very important to each of us, I thought it'd be a good idea to swap stories, not about how to meet new people, but how to maintain and grow your existing professional relationships. Do you have a set schedule for reaching out to...
  • Let Your Next Job Find You

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    A recent study by Jobvite, a social talent acquisition solution company, showed 89 percent of U.S. companies will use social networks for recruiting in 2012, and 73 percent of social hires are via LinkedIn. In its job-seeker survey, Jobvite found 78 percent...
  • Identifying Your Dream Job

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    I was reading a thread in the Career Forum about everyone's 2012 career goals - this is definitely one motivated group of marketers - I am so impressed! For those of you who hope to find a more satisfying job in the new year, don't let the down...
  • long-term unemployment

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    Hi - I have been job searching for 3 years. I am underemployed. I have an undergraduate and graduate degree. I do attend networking events, I have a volunteer role, but I do not land that many interviews. What are the best strategies for me since I have...
  • Underemployed? 3 Steps To Getting Unstuck

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    In case any of you missed my recent column in the most recent issue of Marketing News Magazine, I'm sharing it with you here. As you know, magazine deadlines are long before the issue hits your mailbox. When this article arrived at my office, I reread...
  • When Interviewers Cross The Line

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    Sharon Aitcheson , a Philadelphia based marketer and fellow member of AMAConnect, asked me to shed some light on which questions are permitted in an interview, and which ones are out of bounds. First let me say this - that's a great question Sharon...
  • Set Yourself Apart: Do Your Homework

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    As a former high tech marketer I've had the pleasure working alongside some pretty savvy sales people in my time. What separates those who make the Million Dollar Club every year from those who don't? You might think it's sheer determination...
  • Name It, Then Claim It

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    A few years ago at the AMA Leadership Summit in Chicago I met a wise woman who advised me to "name it then claim it." She was one of the first people I met that Friday morning and when she asked me what I did, I explained to her that I had just...
  • 5 Tips to Prep Your References

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    If you're in job search mode, it's only a matter of time before a recruiter or hiring manger asks you to provide job references. Here are some tips to ensure that you're references are prepped and ready to sing your praises in a moment's...
  • How Do Manage Your Career Goals?

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    Many years ago I was an avid fan of the Frankln Planner. For those of you who may not be familiar with what is now known as Franklin Covey, it's a system for principle-based planning - for thoughtful time management - meant to help you gain clarity...
  • Interviewing? 5 "Follow Up" Best Practices

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    I recently interviewed a handful of marketers for a part-time account executive position for my own company and while I met some very talented people, I was generally disappointed in their follow-up. Here are some best practices to keep in mind as you...
  • Careers, Credit Cards and Calendars

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    When I give keynote speeches I am fond of asking the audience to answer this seemingly simple question: "I can tell what's important to you by looking in two places - can you guess where?" I chuckled when someone once shouted out "my...