Author: Nancy Pekala 

Nancy Pekala is the AMA's Senior Director of Online Content and Editor of B2B Marketing.


As the 2012 Republican primary gets red hot, each candidate is busy crafting and refining his sales strategy in order to win more votes in the final stretch.  The current primary offers B2B marketers intriguing lessons in the politics of selling that they can apply within their own sales organizations.

In an exclusive interview with B2B Marketing, Tim Riesterer, Chief Strategy and Marketing Officer of Corporate Visions, Inc., and author of “Customer Message Management” and Conversations That Win the Comple Sale” shared his insights about how B2B marketers can take a sales cue from presidential candidate campaign strategies.  What follows is an excerpt of the interview (listen to the podcast interview here.)