As the 2012 Republican primary gets red hot, each candidate is
busy crafting and refining his sales strategy in order to win more votes
in the final stretch. The current primary offers B2B
marketers intriguing lessons in the politics of selling that they can
apply within their own sales organizations.
In an exclusive interview with B2B Marketing,
Tim Riesterer, Chief Strategy and Marketing Officer of Corporate
Visions, Inc., and author of “Customer Message Management” and “Conversations That Win the Comple Sale” shared his insights about how B2B marketers can take a sales cue from presidential candidate campaign strategies. What follows is an excerpt of the interview (listen to the podcast interview here.)