It would be great if you as a marketer if you can spend some time contributing to this B2B research! Get Special Perks for Participation In 2005, MathMarketing and MarketingProfs published a groundbreaking study that examined how sales and marketing...

Fewer words will test the mettle of a loyalty plan operator than these: Merge 100 million frequent flyers, and do it without a hitch. That is the number of loyalty plan members American Airlines and US Airways will have to combine once the two companies...

Of all the things that can motivate customers to return to your business—the convenience, the special services, the excellence of your offering, the points you offer—the single largest factor in driving customer loyalty may be the quality...

I remember my teen's first loyalty card offer she received in the mail — a vivid red envelope suggesting she apply for a Delta Skymiles-branded American Express gold card. I had signed her up for a Delta Skymiles account when she was a baby...

The concept of flow (or in a more popular description, “Being in the zone”), is applicable to most activities in which people become immersed, whether it's golfing or playing music or solving complex work problems. But the link of flow...

You're a customer, so you're a perfect judge of logic when it comes to the ways companies are trying to get ahead with customers. First of all, let's face it: when you buy something you want it to be easy to get, function flawlessly, and allow...

As a football fan, I enjoy the ESPN "C'mon Man!" segments in which the announcers show game footage of players' missed opportunities, and urge them to work to their true potential. Sometimes I'm tempted to give a hearty "C'mon...

In any journey, it pays to have an expert guide — and that's particularly true in any company's ongoing journey toward superior customer experience. Some companies have appointed a Chief Customer Officer as their expert guide, to ensure...

I always have to suppress a big gulp of apprehension when I hear The Question. It comes all too often, from marketers and loyalty practitioners eager to spark up their programs: "What's the best example of creativity in loyalty in my industry...

Value is what most things in business are about. And in Marketing Operations , best-practice companies are reaping higher value as they evolve toward a more sophisticated scope for what Marketing Ops (MO) entails. As you can see from the following excerpt...

Is there a publication or website that reveals the typical marketing budget as a percentage of revenue? Thank you.

You've likely heard that when water in the southern hemisphere drains from tubs and sinks, it swirls in the opposite direction to what we experience north of the equator. Is this interesting phenomenon caused by the earth's gravitational pull...

For many Americans, $205 could purchase an airline ticket, a week's worth of groceries or even a smartphone. Yet on average, most consumers are just leaving that money in their wallets. And given the state of the economy, that's money most of...

Fans of hockey may warmly welcome players as they return to the ice after a 113-day strike, but for the leaders of the National Hockey League, winning fan loyalty again may require something akin to a hat trick. That won’t necessarily be easy...

I hope this message reaches you well. Below is the link to an online questionnaire for a Ph.D dissertation project titled as “ Sustainable New Product Development Process ”. The survey will take approximately 15-20 minutes to complete...

The character “Radar” from M.A.S.H. endeared viewers for years not only for his naïve outlook and loyalty, but for his uncanny ability of knowing something would occur before it actually did. Today, we have round-the-clock media and...

I'm teaching a course this fall and am looking for a few examples of companies who have integrated social media into marketing strategy successfully. Has your firm done it? What prompted you to move in this direction? What metrics are you...

In boardrooms throughout America, the talk is about the need for something new – something that differentiates programs from the competition and sets brands apart. The need is for a program that truly engages its members. Finding that "something...

Younger Millennials, ages 18-24, are more connected to their parents and have more ways to connect than previous generations. These young adults frequently consult their moms for advice on a range of topics. This generational reality should alter brand’s...

Brands that supply prom dresses, tuxedos, jewelry, makeup and limousine rentals have significant marketing opportunities in this steadily growing market. And that’s just the ‘before the prom’ spending, which focuses more heavily on fashion...

Most marketing strategies miss the biggest market when marketing to moms: moms of older children. There are 77 million moms in the United States. Only nine million have children in the infant and toddler range. Ten million more have children ages three...

Many sports, fitness and activity-oriented brands and marketing strategies focus directly on teen athletes, as the teens are considered the primary decision maker. But, as I show in my book Tuning Into Mom , the current generation of teens and young adults...

More than ever, young adults are relying on their parents, especially Mom, to help them make life decisions. Advice ranges from what detergent to buy to where to attend college to what one should wear for a job interview. The current generation of...

It includes many useful, professional templates for many marketing planning/social media projects. Have you seen it yet? I predict it will be a game-changer in selling membership. Check it out! http://www.marketingpower.com/ResourceLibrary/_layouts/marketers_toolkit...

Hi, I'm starting a marketing consultancy, focused on small businesses, and would like some ideas, regarding consulting business models, please. The models should allow me to attract and retain profitable clients, while receiving revenue from...